DaneFit sells and services fitness equipment. But it’s just a means to an end. They are in this business for one reason: Wellness. It's what motivates them. What moves them. Their dream is wellness for everyone. Wellness should not be reserved for the wealthy.
Deanna successfully increased revenues – from under $100k annually at startup to over $1M in the sixth year of business, then doubled each year after that for the next two years – of primary contracted client, Dane Fitness, a regional fitness equipment sales and service company, over the past five years.